Job Description

Outreach Coordinator (BDR)

Wayfinder is seeking an Outreach Coordinator (also known as BDR) to lead inbound and outbound sales prospecting and pipeline generation. This role focuses on identifying, engaging, and qualifying new leads, building industry and product knowledge, and sparking meaningful conversations with prospective partners. You'll work in the early stages of the sales funnel—preparing qualified prospects for handoff to a closer or assessing readiness to adopt Wayfinder's curriculum.

This role is ideal for someone with experience in business development and education. You'll engage with education leaders, nurture relationships, and support sales enablement efforts. The ideal candidate brings a collaborative learner's mindset, a strong understanding of public school systems, and curiosity about education at scale. You're relationship-driven, persistent, detail-oriented, and adaptable—comfortable balancing external outreach with internal operational work in a growing organization.

Please note, this role will require some travel for conferences.

We strongly encourage people from traditionally underrepresented populations in tech—such as women, People of Color, People with Disabilities, and LGBTQ+ people, etc—to apply!

Responsibilities

• Represent Wayfinder's products and services by developing a strong understanding of our K–12 solutions and conducting market research to align offerings with the needs of school districts.

• Generate leads and build relationships by nurturing warm prospects and identifying new potential partners across districts nationwide

• Manage and maintain a sales pipeline by engaging prospects through each stage of the sales journey, from initial outreach to next steps and handoff to sales executives.

• Utilize sales tools and outreach strategies including Salesforce, Outreach.io, cold emailing and calling, and objection handling to create high-quality sales opportunities.

• Articulate Wayfinder's value propositions clearly and persuasively in written and verbal communication to overcome objections and secure meetings with district decision-makers.

Requirements

• Essential experience: Bachelor's degree or 2–5 years of relevant professional experience, including 1–2 years in sales or business development with a track record of exceeding lead generation targets.

• Outreach & Sales Skills: Experience with cold calling, follow-up, and objection handling; energized by persistent outreach and securing meetings with hard-to-reach stakeholders.

• Relationship Building: Proven ability to build trust and engage effectively with high-level school district administrators through a warm, curious, and professional presence.

• Communication Excellence: Strong, polished written and verbal communication skills across phone, Slack, and email.

• Creative Problem Solving: Resourceful, analytical thinker who enjoys finding creative solutions and navigating complex challenges.

• Self-Starter Mentality: Thrives in a fast-paced, evolving environment; adaptable, resilient, and comfortable navigating ambiguity independently.

• Positive, Driven Mindset: Brings enthusiasm, persistence, and a "let's figure it out" attitude while balancing changing priorities with steady execution.

Preferred experience:

• EdTech and K-12 Education: Prior experience or demonstrated interest in the EdTech sector and/or K-12 education.

• CRM Proficiency: Experience working with Salesforce or other CRM software.

Benefits

• + 403b: We care about your ability to save for your future.

• + Family Focus: Parental leave and flexibility for families.

• + Time Off: Unlimited PTO policy to encourage people to get out and see the world.

• + Healthcare: Medical, dental, and vision policies + a monthly wellness stipend.

• + Goodies: Whatever hardware and software you need to get the job done.

• + Team Fun: Regularly scheduled events, annual retreat, and celebrations.

• + Learning: Learning & Development Opportunities to grow your skills and career.

• + Great team: Working with fun, hard-working, kind people committed to making a difference!

• + Flexible culture: We are results-focused and entirely remote.

• + And much more! Lots of other perks make this company an incredible place to work.

EEO Statement

At Wayfinder, we don't just accept differences—we celebrate them, we support them, and we thrive on them for the benefit of our employees, our products, and our community. Wayfinder is proud to be an equal opportunity workplace.

Pay Transparency

Wayfinder compensation is based on various factors including but not limited to job location, a candidate's education, training, experience, expected quality and quantity of work, required travel (if any), external market and internal value analysis including seniority and merit systems, as well as internal pay alignment. Annual salary is just one component of Wayfinder's total compensation package. Additionally, Wayfinder provides a variety of benefits to employees, including health insurance coverage, a monthly stipend, office buildout stipend, a retirement savings plan, paid holidays and paid time off. Compensation ranges may differ based on contract value but will be commensurate with job duties and relevant work experience. An applicant's salary history will not be used in determining compensation.

Reasonable Accommodations

Wayfinder is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation, contact HR at hr@withwayfinder.com.

Additional Notice

Please note that this job description is only a summary of the typical functions of the job, not an exhaustive or comprehensive list of all possible responsibilities, tasks, and duties.

60000 - 65000 USD a year

Compensation

Salary range: $60,000 to $65,000, plus commission for meetings booked and held.

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